Monday, May 22, 2006

Can the Playstation 3 Sell on Brand Name Alone?


Can a console brand name sell millions of units alone, even without quality software to back it up? David Reese, CEO of Sony Computer Entertainment Europe, certainly thinks so.

"We have built up a certain brand equity over time since the launch of PlayStation in 1995 and PS2 in 2000 that the first five million are going to buy it, whatever it is, even it didn't have games."

This type of cocky attitude isn’t going to sell systems, and even if the launch is successful due to the Playstation brand name alone (and not because of the actual games available for it), then that definitely doesn’t mean that it’ll still be the top-selling console in the future. Also, even though the Playstation 2 was the dominant market leader of this generation, Nintendo was also top dog of the gaming industry one generation (32-bit, SNES) and then was dethroned from first place, sales wise the next (64 bit, N64).

If Sony really wants to sell truck loads of consoles after the initial launch and rein supreme once again for yet another generation then they’re going to have to make sure that they have quality software to back their system up. Otherwise, gamers, whether they are of the mainstream or hardcore variety, may start looking elsewhere for their gaming thrills.

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9 Comments:

At 5:17 PM, Blogger gnome said...

Far too arrogant. But getting a new LCD TV might force me to pick one up... after it's third price drop that is. Great post, ross.

 
At 11:45 AM, Anonymous PsyClerk said...

I had the exact same thought concerning the way Sony is today versus how Nintendo was before they lost their top spot.

The price of the console alone is making people recoil. Without some seriously badass games to sell the system, I think Sony is about to get a nasty wake-up call.

 
At 12:17 PM, Blogger Tomleecee said...

I really hope the PS3 is a massive flop simply because of Sony's arrogance. How dare they charge so much for a games machine; and how dare they try to steal Nintendo's innovative ideas. Every dog has his day, and Sony have had theirs...

 
At 8:09 AM, Blogger gnome said...

Let's hope SEGA gets another... Their only success (and definitely without crushing the opposition) was the MegaDrive.

 
At 5:05 PM, Blogger Wedge14 said...

Personally, I wish for a gamer utopia where there was only one console. The NEOGEO.

Till then i'll just stick with Sony. Theres something about backwards compatibiality that really sells the ps3 to me. Call it brand loyalty or bullheaded stubborness. I just like knowing my prior investments won't go to a complete waste.

 
At 2:00 PM, Blogger Son_et_lumiere said...

SNES was 16-bit, spaz attack.

 
At 3:55 PM, Blogger DEITRIX said...

I will probably wait till sometime in 2007 before I even look at getting a PS3... I cant imagine that everyones going to be willing to drop $600 on the console and with a couple games plus tax your looking around $800 starting off.. Pretty steep if you ask me. Plus their big games wont be here till 2007..!

 
At 2:26 PM, Blogger The GagaMan(n) said...

Heh. Brand name is excatly what killed the Dreamcast. People didn't buy it over the thought of a upcoming Playstation 2, even before they had seen anything of it. The first games on the PS2 were shit, but people bought because...brand name! Darn them.

 
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